Lvkang Medical Care Group (nom complet Zhejiang Lvkang Medical Care Group Co., Ltd)
[Institutional Style] [Media Concern] Zhejiang Satellite TV pays close attention to Yuhuan Green Health again!
Release time:
2024-08-22
8Month1On the 15th, Zhejiang Satellite TV reported the theme activities of the August 1st Army Day in Yuhuan Green Kang Dao Home.
Since this year5Month21On the 2nd, Yuhuan Lvkang won the Zhejiang Satellite TV with its volunteer service mode of "multi-generation in the same building". Only two months later, its August 1st Army Day activity of "military song children singing and inheriting red" was once again focused by Zhejiang Satellite TV. Why did this Yuhuan-based elderly care institution win the favor of provincial media platforms twice in such a short period of time? Behind it is its keen capture of current events, clever borrowing of social resources, and deep use of public channels.
Keep up with the pulse of the times to interpret the new vitality of old-age care
With2024The State Council in1With the release of the number, the silver economy has become a hot topic in the society, and the pension industry has ushered in unprecedented development opportunities. Yuhuan Lvkang keeps up with the trend of the times, not only pays close attention to the social issues in the field of pension, but also shows the colorful appearance of pension life with unique perspective and innovative practice. From the warmth and communion of "multi-generation in the same building" to the profound presentation of the old-age life of veterans, Yuhuan Lvkang, with its unique charm, has injected new vitality into the old-age industry and responded to the extensive concerns of the society.
Aggregation of social forces to draw a new picture of communication
Yuhuan Lvkang knowsThe principle of "a single tree does not make a forest" also upholds the concept of open cooperation in the field of propaganda. Through the "Good Times" volunteer service platform, the agency and more20Local voluntary service units and organizations have established cooperative relations, and jointly created a more extensive communication effect through diversified cooperation modes such as joint activities, voluntary exchange, publicity and sharing. In particular, the promotion of the "Cognitive Science Popularization into the Community" series of activities has benefited from the close linkage with different communities and civil affairs departments, which has significantly improved the influence of the project.
Deepen political-media cooperation and build a new ecology for the aged
Yuhuan Lvkang has always maintained a close interactive relationship with the local public sector, and actively provided valuable materials and materials for relevant departments. When encountering important work to the grassroots level, Yuhuan Lvkang can respond quickly and provide high-quality material support, thus winning the recognition and praise of relevant departments. This positive interaction not only wins more exposure opportunities for Yuhuan Lvkang, suchThe "Dialect Class" project has been reported by Xinhua News Agency, Chao News, Taizhou Daily and other media, and it has invisibly built a more harmonious and co-advancing new ecology for the elderly.
